Customers

See how GTM teams at leading companies remove admin work for sellers and drive sharper execution on every deal.

4.8 out of 5 stars4.8/5 from 1,490+ reviews onG2
Merge

How Merge drove MEDDIC consistency without forcing reps into Salesforce

As Merge moved upmarket and scaled its GTM org, inconsistent MEDDIC qualification became a real risk — slowing forecasts, muddying pipeline, and adding seller busywork. By using Scratchpad to reinforce MEDDIC with AI in the flow of work (without forcing reps into Salesforce), Merge aligned qualification, reduced admin, and gave leaders confidence their pipeline reflected reality.

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Recharge

Recharge cuts 455 hours of seller admin a month and strengthens MEDDIC adoption

As Recharge scaled its sales team and migrated from HubSpot to Salesforce, sellers were overwhelmed by admin work and leaders struggled to trust CRM data—especially while rolling out MEDDIC. By adopting Scratchpad as the primary seller workspace, Recharge centralized deal updates, structured call notes, and AI-driven MEDDIC updates directly into Salesforce.

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Memfault

Memfault boosted productivity and deal data accuracy by removing CRM admin work for sellers

Memfault used Scratchpad to remove the heavy CRM admin work that slowed sellers down — automating Salesforce updates, capturing complex technical details from calls, and improving MEDDPICC data — which gave sellers more time to sell and gave leadership complete, reliable deal visibility. Within weeks, data quality jumped, pipeline reviews shifted from hygiene to strategy, and sellers reclaimed hours previously lost to manual updates.

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Fundraise Up

Fundraise Up transformed seller productivity and improved CRM data quality with Scratchpad

Fundraise Up struggled with scattered tools, unclear sales stages, and poor data quality that limited visibility and slowed growth. A new RevOps team redesigned the GTM process and adopted Scratchpad to automate Salesforce updates, simplify seller workflows, and drive consistent MEDDIC adoption. Leaders now have clear insight into every deal, and sellers spend less time on admin.

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G2i

G2i scaled revenue and sales execution by automating seller tasks and admin work with AI

Sellers were spending more time on post-call admin than on closing deals. CRM updates, handoffs, and follow-ups slowed everything down and took time away from growth. It’s a familiar story. See how G2i scaled revenue and sales execution by automating seller admin work with AI.

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MaintainX

MaintainX improved CRM hygiene and MEDDPICC adoption by over 90%

Forecasts became unreliable. Reps were stuck updating fields instead of moving deals forward. And the CRM was no longer a reflection of what was actually happening in the pipeline. It’s a familiar story. See how MaintainX solved these thorny problems with AI.

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Settle

Settle improved sales execution and used AI to automate the operational work that slowed sellers down

Processes broke down, deal visibility declined, and forecasting became unreliable. Settle tried routing call transcripts from other recorders into a data warehouse and building insight extraction logic, but they fell short. It was hard to report on, and sellers had to re-enter the same data manually. Then they tried AI from Scratchpad.

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Sales teams love using Scratchpad

Alex KeanDirector of Revenue Operations, Merge

Start with the problem, not the feature. Scratchpad is flexible enough that we can match it to what we’re trying to solve. Scratchpad helps us reinforce MEDDIC without audits, policing, or busywork.

Tarren GillRevOps Manager, Recharge

Scratchpad has been incredible. We’ve seen over 9,000 Salesforce updates with AI and saved sellers 455 hours a month to focus more on selling.

Oliver LevinRevenue Operations, Memfault‍

Not having AI for data entry is a yellow flag. I’ve seen more accurate data from Scratchpad than I’ve ever seen from humans, and I used to be a salesperson. The ROI of time spent on note-taking just isn’t worth it. Scratchpad drastically reduces the time sellers aren’t winning deals and gives them that time back to focus on customers.

SamanthaSamantha DeRosa, Senior Manager, Revenue Systems & Operations, Fundraise Up

Reps told us Scratchpad was one of the few tools they refused to give up. Once we saw the new AI and Gong integration, the decision was easy. Scratchpad fit naturally into how our team already worked and aligned perfectly with our customer journey and MEDDICC rollout while automating CRM hygiene and improving data quality.

Manny FosterDirector GTM Enablement, Fundraise Up

Managers now talk strategy instead of chasing data. Sellers move faster because they trust what’s in Salesforce. Scratchpad became our single workspace for execution. Sellers trust it, leadership relies on it, and it’s made our new process real.‍

Patrick SeversSr. Director of Sales, G2i

So much of the AI out there is vaporware, but Scratchpad actually works. It listens to our calls, maps updates directly to Salesforce fields, and saves our sales team hours in admin work. As a team that depends on so many interdependent systems to run our revenue lifecycle, Scratchpad has unified that approach in ways no other company could.

Feras AbdelSr. Director of RevOps, MaintainX

CRM is no longer the system where sellers work. It’s where data is stored. Sales execution is happening elsewhere and that’s precisely where Scratchpad fits in as the layer where sellers actually work, and where AI brings our process, data, and sales workflows to life.

Jay ChungHead of Revenue, Settle

It’s changed how our entire GTM team operates. From the first discovery call to post-sale handoff, every team now moves faster with less friction. We’re making decisions with confidence because the data is always there. I’d highly recommend Scratchpad to other RevOps leaders.

Michelle FondrenRevenue Operations, MaintainX

Start with a pilot. Let reps see the value for themselves. Don’t wait for perfect prompts. Just start. Iterate with feedback. That’s how Scratchpad helped us reinforce process and clean up CRM without adding more work.

David ShawCOO & President, Livly

I’m blown away by the simplicity of Scratchpad. I mean, it really is the solution that we were looking for when we originally looked at Gong and so I think we made the right call. I’m all in. I think it’s the right solution to get the outcomes that we’re looking for.

Maxwell MitchellSalesforce Operations Administrator, Livly

Scratchpad is magnificent! The user experience and interface are clean and very straightforward for our sales team, especially since they don’t have much Salesforce experience.

Omid IzadjouHead of Sales, Arc

With Scratchpad, we're not just managing deals...we're more efficient. By integrating it consistently across our team, we're gearing up for improved forecasting and pipeline hygiene, which are crucial for our fast-paced sales cycle. Scratchpad gives us the clarity we need to identify priority deals and track changes effortlessly. It's like having a roadmap to success.

Rachel BlakeVP of Analytics, Livly

Scratchpad has fundamentally changed our workflow for the better. It effortlessly identifies key opportunities and simplifies record updates in Salesforce for our reps. Seeing opportunities populated with next steps and dates, previously elusive through spreadsheets and Salesforce, is incredibly rewarding. Scratchpad has truly been a game-changer for us.

Harrison WaldSr. Director of Commercial Enablement, Synthego

Having the ability to quickly update deals and tailor seller workflows in Scratchpad gave us a completely new experience. Our team can now follow our sales process in a way that’s smooth, intuitive, and actually works in the field.

Lory TanAssociate Director of Commercial Enablement, Synthego

Scratchpad modernized our team to make the sales process more efficient… provide a better customer experience on the sales side, that's a differentiator from another company in our space.

Martin SchmidtRegional Sales Manager at Trimble Transportation

My company has many required fields on opportunities and they are all over the place. Using Scratchpad lets us create shortcuts to only enter in the data we need in an order that makes sense to salespeople… Scratchpad optimizes our organizations business processes for Salesforce.

Greg BucknerEnterprise Sales Manager, Cellebrite

Productivity, productivity, productivity! Scratchpad gives our reps the ability to add more notes and updates to all of our opportunities. That means more info getting put into SFDC, which creates better and easier collaboration with management.

Justin GreenArea Sales Manager, Comexi

We can make edits to Salesforce opportunities as if we were editing an Excel spreadsheet.

Jake BergquistSales Manager, Percent

Unparalleled power and so simple to use. It gives us massive pipeline management time saving, rep adoption on field fills that are required, but not mandatory, and opportunity right-sizing + accurate next steps.

Mike AppezzatoRegional Sales Manager, Ambient

Scratchpad helped organize our remote sales team… The ability for remote reps and managers to collaborate in a simple and easily digestible pipeline review… With Scratchpad I have all the information needed in a view that's understandable and customizable to my needs.

Yadhu Krishnan Sales Manager, Razorpay

Instead of bugging my reps in Slack everytime to ask for updates, I can comment right from Scratchpad itself which is so much simpler and more efficient.

Geoff HooperSales Manager at BuildFire

When AEs spend less time navigating through Salesforce, they spend more time leaving more detailed information that will get them the sale and provide the information onboarding/support desires. It’s a no-brainer.

John GoodwinSales Manager at NP Accel

Best sales tool I’ve ever used. Scratchpad solves the chaos that is Salesforce. It helps me find what I need to find easier and faster. Spend less time navigating Salesforce and more time working your pipeline.

Dana CaralloCustomer Success Manager at Vanta

Scratchpad provides transparency on where customers and accounts are in their journey, made handoffs a lot faster, and easier between CSMs, and most importantly saves me time to focus more on the customer!

Luke DicksonSr. Enterprise Sales Manager, Ciaflo

It’s clean, simple, easy to use and makes me and my team’s use of SFDC faster and more efficient - especially around updating a lot of opportunities and quickly searching for information.

Zach BeckNational Sales Manager, Conservice

Productivity on our team skyrocketed, allowing me to spend more time in front of customers, ultimately making the company more money and providing a better customer experience.

Chris LitsterRegional Sales Manager, Cisco

I used to have to search through several tabs in SFDC to get the relevant information for my team. Scratchpad puts all of the relevant data that I need at my fingertips.

Chad WhitmanRegional Sales Manager, Synthego

It’s so easy to create a view and share it with my team to utilize it immediately… it keeps us on the same page in our Funnel Reviews and I love the support I'm getting from the team as they make it really easy to get the help I need fast.

Anja LoganSr. Sales Enablement Manager, Vidyard

Inbox & Deal Alerts give our sales managers more opportunities to coach reps. It also provides a collaborative place for AEs and Sales Leaders.

Ryan MeekerVP of RevOps, Bill.com

Scratchpad is a system that salespeople love using and leadership can drive consistent process and adherence to process. It solves the problems that salesforce can’t. We’re making a big effort to solve a big problem and this is what your team is going to like the best.

Will BodanskyGrowth Operations, Applico

It turns the beast of Salesforce into a beautiful experience… It’s a great mix of features without complexity.‍

Natalie BlardonySales Ops Manager, Crunchbase

Our data hygiene has seen a total 180 since we implemented Scratchpad… If I want people to have more confidence in their forecast number, then they’re going to have to understand the information in Salesforce better and actually input that data into Salesforce. That’s what we accomplished with Scratchpad.

Ryan ChojnowskiVP of Sales & Operations, First Light Technologies

You can see every opportunity and customer clearly and update fields in seconds — making pipeline reviews smoother and Salesforce far easier to manage.

Karen NgaSales Strategy, Segment

Opportunity management and territory planning used to be so painful and laborious before our team rolled out Scratchpad. Now, it's easier to update opportunities to keep sales leadership in sync and take an accurate holistic view of one's book of business.

Elizabeth ThorklesonDirector of Ops & Quality Assurance, River Capital

Scratchpad has made compliance with getting data into Salesforce easier. Quick, easy, and organized layout. See only what you need!‍

Ryan WhitehouseSr. Director of RevOps, Sierra Wireless

Game changer! The ease by which sales reps (and RevOps) can maintain and update SFDC is now at another level… It gives us simplicity. You see the productivity lift immediately.‍

Mackenzie ClementsCustomer Success Ops Manager, Crunchbase

It fills a gap -- no one likes updating things in Salesforce, it's clunky, it's not easy to find all required fields, reps want spreadsheet like views -- and Scatchpad corrects for all of that and more. Views/tiles help drive rep behavior and ensures that all relevant info gets to Salesforce and is updated as needed.

Luca KawamoriRevOps Analyst, Persefoni

Sales Ops’ Best Friend… Through the Notes feature, our use of the tool has expanded to include our Customer Success team, allowing us to drive better collaboration between Sales and CS and avoid silos in communication.

David LovellGTM & Sales Operations, SenseOn

Scratchpad improves the accuracy of forecast data by making it easier for reps to keep opportunities correctly updated.

Shashank MishraSenior Manager of RevOps, Mixpanel

The flexibility - there are so many built-in features on Scratchpad that make my job as a RevOps professional more accessible and more streamlined.

Jani McConnellDirector, Global Sales Operations at Persefoni

Scratchpad helps us with ramping up our team quickly and ensuring that we are noting gaps in pipeline hygiene early. It helps us to drive deal analysis and forecasting.

Andrew RosenfeldFP&A & Revenue Operations, IntelyCare

Large-scale record updates (i.e. updating sales team accounts, re-segmenting accounts en masse, quickly making manual adjustments without needing to click in to each Salesforce record) -- This saves me up to 5+ hours per week… Clean up projects: removing and/or reassigning junk records in Salesforce in bulk -- This has provided clarity and focus to our sales teams; they no longer have to wade through bad data.

Ryan CliffordSr. Director of Sales, PhantomAuto

We're regaining hours per week our AEs previously spent updating Salesforce. A close second is our team have started using high-value features in Salesforce that we never used before because they were too cumbersome and time-consuming. We're getting 3-4x more Salesforce engagement than we did before Scratchpad.

Zachary HoffmanDirector of Sales, ShulWare

It’s my bible each quarter. I don’t go a day without looking at it.

Greg WrightExecutive Vice President of Sales, Formerly eFileCabinet

I can now trust my data as I know reps are constantly updating their opportunities. Better forecasting. Better visibility into deals. Better chance of closing deals.

Saam FouladgarCEO, Evolve

Elegance in simplicity. Forecast is more accurate, no deals get missed, data is updated quickly and in real-time from the field.

Mike BussioVP of Sales, AmroRock

Do it now! It's one of the better decisions of add-ons to using Salesforce I've done. Saves my team a million clicks and keeps our pipeline up to date and clean. It's simple enough that not a single sales manager on our team complains about pipeline reviews anymore, and for that I'm forever grateful!

James TuckVP of Sales, InfluxData

Scratchpad is fast, simple and sales software I actually enjoy using. Even better is I have instant visibility into deal movement, what changed and why in just a few clicks. AND it's connected too where our reps manage their pipeline, backed by the trust we have in Salesforce, and now a dependable part of my toolkit as a Sales Leader. If you are using Salesforce and spreadsheets get Scratchpad. It's a beautiful thing.

Janet ChaffinVP of Strategic Accounts, Applitools

My SalesForce forecast is always current. Users of Scratchpad are much more likely to have good SF hygene, improving the organization's ability to forecast business accurately and plan accordingly.

Alexa LemmoDirector of Channel Sales, Upwork

We are solving for communication bottlenecks, knowledge transfer, documentation, account handoffs, team-based selling, the list goes on! Scratchpad solves all of those pain points.

Jonathon IlettVice President of Global Sales, Cognism

If the data is bad, so is your forecast. Scratchpad makes sure this isn’t the case.

Tamer AbouleineinSales Director, Attest

Worth every penny and enables sales cultures geared towards excellence.

Nate HenryVP of Channel Resellers, Birdeye

My most beloved AE loves this and so do I. Scratchpad allows me to fly through reports, inspecting pipeline and salesforce accuracy while coaching and policing data hygiene along the way.

Regina DevineDirector of Sales, Restaurant365

Scratchpad makes it super easy to train new AEs the ins and outs of pipeline maintenance and getting started with Salesforce. Scratchpad keeps reps focused on the things that matter most and shortens that ramp period so they can focus on building pipeline and maintaining it.

Jon MoodyCRO, Securly

We invested in Scratchpad to ensure that our Salesforce data was always accurate and clean. Sales reps do not typically like to update all of the Salesforce fields and Scratchpad takes away all the excuses because it is so easy to use.

Zach BatesSenior Customer Success Manager, Mixpanel

I've been using Scratchpad since making my latest move to Mixpanel, and it's my favorite piece of our CSM/RM/AE tech stack. Like the rest of the world, I've used Salesforce for years and always felt like it was a bit cumbersome to interact with and a requirement from management, not a tool for client facing users. Scratchpad totally filed down those rough edges into a core experience I'm loving.

Jonas TaylorGTM Enablement Effectiveness, Lattice

Good ops teams should be figuring out how to make it easier for salespeople to sell and enablement is about providing the training, guidance, and coaching to make sales teams really effective. When you have an ops team and an enablement team that have sold before and have had any element of empathy for salespeople, it’s a no-brainer to buy Scratchpad.

Joe MorrisseyCRO, Segment

“With Scratchpad we were able to drive the desired behaviors and get key insights with CoM + MEDDIC + Forecast inputs to help drive predictability, and our team didn’t need to take on a change management effort because salespeople already loved using the product. One of the examples beyond just better context on deals and adherence to our methodology, Scratchpad was launched to help with our AE and SDR teams jointly collaborating on outbound and territory management.”

Ben ButlerGTM Productivity Manager (Enablement and RevOps), Brex

I would highly recommend Scratchpad. It is a game-changer. Pipeline hygiene was a huge issue at my org. With Scratchpad it is now no longer an issue. The support is amazing, the team leads training, and the new features that are launching are always relevant!

Alex MillerDirector of RevOps, Sendoso

Scratchpad is a fan favorite. It was actually our AEs and frontline sales managers who organically adopted it initially, and I was elated they were so enthusiastic about a tool that helps them keep pipeline/notes clean in Salesforce.

Antoine BouchardSenior Solutions Engineer, Lacework

Scratchpad has made keeping my Salesforce clean super easy. I love that I can easily create notes against my accounts in a chrome tab, and push those notes to Salesforce super easy. This auto syncs to all my browsers that I use scratchpad on in real-time. I can track my tasks, and push those against accounts or opportunities without the cluginess of Salesforce


Yael SmolarAccount Executive, Pypestream

Data maintenance and consistency is a huge focus for us as we scale. Scratchpad enables me to work quickly, effectively, and accurately in my role by allowing me to check Salesforce data and update in real time without delays and multiple tabs.

Rashmi MehanAccount Executive, Lever

When I found out about Scratchpad I stared at it with my mouth slightly agape marveling at the beauty of it. No more navigating something reminiscent of AOL 1999 (I kid). Dare I say keeping clean notes and Salesforce as a single source of truth is actually enjoyable now. Thanks Scratchpad, y'all are the real heroes.

Petar PetrovicStrategic Partnerships Specialist, Clio

I'm honestly at the point where I'd get Scratchpad tattooed on my back if it was acceptable. Scratchpad alone is an absolute miracle tool for navigating through Salesforce.

Anand VenkatraoDirector of Business Development, Venkel Ltd.

If you are in sales and use Salesforce as your CRM then you need to take a look at Scratchpad! It's going to give your team back hours in the day to focus on working with prospects/customers vs. SFDC data entry. The UI and ease of use are really great!

Pete WilkinsonSenior Account Executive, Lucid

You can avoid the clunkiness of Salesforce notes by using the clean UI of Scratchpad. It is easy to use and critical for sales note organization and updates your Salesforce fields for you.

Christian EltonAccount Executive, Acquire

Scratchpad is a game changer and saves me hours every week. It is extremely sleek and simple, and the team is very supportive. It’s hard to imagine life without Scratchpad.

Cameron VensSales Manager, Aetion

I've actively used the single screen pipeline update page to update opportunities, move close dates up/back, increase deal size, and update next steps to keep everyone on the same page and cut down on calls that I receive on where deals are at… It's helpful to have all of your notes, contacts, and accounts on one browser tab and be able to seamlessly move between screens with a click rather than (4+ clicks). Admin is always a nightmare and this allows us to take care of it in minutes versus hours.

Kees RoodbolRegional Sales Director, Lacework

Sales Reps out there that are tired of the 2,3,4 clicks to update one field in Salesforce. Scratchpad is your answer!

Kyle HavensRegional Sales Manager, Lacework

If anyone is looking to make working in Salesforce less painful, you have to check out Scratchpad!

Dylan BaneverRevenue Operations Manager, Brazen

Scratchpad allows me to easily update Salesforce without having to navigate through creating Salesforce lists and reports. All of my daily prospects are listed for me to update in seconds. The new Scratchpad Command J feature has also been incredibly helpful as now I don't even need to take the steps to open a new tab but rather can update my leads from any browser window.

José AlmeidaEMEA Account Executive, Talkdesk

The reality is that all sales people should use Scratchpad. The easiness of use and friendly UI now guarantees that I do not spend 30 minutes after a call updating my CRM. I can be taking notes while the conversation is happening and everything will be there once the call is over. Additionally, the simple fact you can coordinate tasks, notes & pipeline under the same umbrella guarantees that the management will have all the angles of the opportunities I am working as now it is seamlessly done and no one has an excuse to not have everything updated as requested.

Andrew LloydManager, Signal Sciences

Scratchpad is clean, fast, intuitive, and simple. The product is very robust, and gets better every week. I've had feature requests turned around the same day… Getting data into Salesforce without wanting to cry, getting clean data from my team without chasing them down in 1:1s.

Jack MatsenDirector, Moveable Ink

I love ScratchPad. Every time I use it I feel like I've just megged both Messi and Ronaldo in a single touch. If you use Salesforce and are feeling a lot of pain you need to check out Scratchpad. It'll help you streamline and centralize your notes, task management, and pipeline updates. Truly a salesperson's dream.

Sergio CalderonAccount Executive, Lever

You mean I don't have to log into Salesforce?? Sign me up! I love using Scratchpad and the time it saves me not having to wait for Salesforce to load is amazing! They are constantly updating the App and I love what this team is building!

David ChavezAccount Executive, Nitro

If you're a salesperson and you're company uses Salesforce CRM... you need to use Scratchpad. It will save you time/money and help you get better control over your deals. Use it everyday and I tell every salesperson I know about it. Highly recommended!

Ryan FogartyEnterprise Account Executive, Sendoso

One of the most frustrating things you might hear from a sales manager: 'Is you forecast in Salesforce up to date?' As we all know, updating SFDC is tedious and requires far too many clicks/loads to provide simple updates. Scratchpad solves this in an elegant way, allowing you to instantly update records from one view. One of the best sales productivity tools I have seen! Props to the team here as they are always willing to help if you have any questions.

Colby CambraAccount Executive, Malwarebytes

My coworker had recommended I use scratchpad because of how long it took for me to update my tasks and opportunities in the Salesforce. Since then I haven't looked back. Excellent tool for organizing yourself, I would highly recommend to any salesperson.

Evan LubinDirector of Sales, Sentieo

Scratchpad has been a huge productivity gain for my team. We spend less time filling out information in Salesforce and more time closing!!

Austin GaydosAccount Executive, Productboard

Scratchpad is awesome. No longer will you spend time in Salesforce updating an opportunity, clicking save, and seeing the dreaded "Marketo sync user made changes, please refresh" and redoing the whole thing. Everything is updated in realtime from an interface that's awesome. Notes can be shared between SDRs and AE (or any teammates) and linked directly to Salesforce. You can update individual opportunities or your entire pipeline in a spreadsheet-style view.

Scratchpad is game changing.

Tom StrachanRegional VP of Sales, Lytics

Scratchpad is a huge time saver.  Great product and your team should be rewriting Salesforce's UI/UX!  Great tool.

Lopa RahmanMid Market Team Lead, Lever

I love Scratchpad and can't imagine my day-to-day without it. It makes the process of updating Salesforce 1000x more painless and efficient. The team is also AMAZING - so helpful in getting me up and running, responsive, and constantly open to user feedback. I would highly recommend this tool to all sales rep!

Julia GrahamAccount Executive, Lever

Scratchpad is amazing and saves me so much time when updating my sales pipeline that would normally take hours in Salesforce. The team there is great, too! Scratchpad is saving my life.

Jeff HanksDirector, Pluralsight

I use Salesforce too much to not use Scratchpad.  After 8-10 hours a day in Salesforce working on notation and everything else I have to do, the thing I dread the most is updating everything in Salesforce one by one.  Scatchpad literally saves me 60-90 minutes a day.  Highly recommended!

Alex GibbsAccount Executive Team Lead, Verkada

Scratchpad has helped me on a daily basis, not only with task organization, but swifter pipeline overview and updating. The real time updating and help received from their C Level Executives is over and beyond what I was expecting. I will continue to use this every day and couldn't imagine life without it!

David EvanTeam Lead & Mid-Market Account Executive, Samsara

I use Scratchpad EVERY DAY. It saves me a ton of time and gives me more visibility into my pipeline.

Ryan BascoAccount Executive, Wrapbook

Amazing experience using Scratchpad for Salesforce. It has immensely streamlined my workflow!

DeJuan BrownSr. Director of Global Sales, Seismic

I've seen Scratchpad make a number of lists, and you probably have too. It's a comprehensive solution that makes entering ANY data into Salesforce as simple as jotting notes in notepad. Service is A++. Shout out to Wunna Hlaing for hopping on numerous calls to make my CRM life waaaay easier. Check it out if you haven't.

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