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10 Cutting-Edge Data Enrichment Tools to Explore in 2024
We’ve tried and tested a wide range of data enrichment tools, and here are the game-changers that offer real value:
1. Scratchpad
Scratchpad is an AI-powered Salesforce add-on that enhances CRM hygiene by simplifying pipeline management for frontline sales reps. It also offers better visibility into pipeline data for Ops and sales leaders.
The tool seamlessly integrates directly into existing workflows — providing instant visibility and control over the sales process and CRM data enrichment.
With Scratchpad, you can quickly identify gaps in the open pipeline and monitor changes in real-time, ensuring data stays accurate and up-to-date.
Key Features and Benefits of Scratchpad
- Data Accuracy and Insight: Scratchpad helps you maintain accurate data in Salesforce. This enables better analysis, segmentation, and sales prospecting based on reliable information.
- AI Sales Assistant: The Scratchpad AI Sales Assistant monitors your virtual sales calls and autonomously updates Salesforce with crucial details (like MEDDIC, next steps, and more). It also generates easily shareable sales call summaries and transforms these conversations into valuable insights.
- Unified Sales Workspace: Scratchpad combines sales notes, tasks, Kanban boards, and more in one place — making it a centralized hub where sales leaders and reps can easily manage all sales activities.
- Zero Boards: Scratchpad provides daily to-do lists so that you never forget to follow up on leads or opportunities in the pipeline.
- Process Adherence: Scratchpad enhances process adherence by streamlining Salesforce interactions, ensuring every sales rep maintains essential processes efficiently. It offers intuitive views and workflow tiles — making it easier to manage and correct customer data in real-time.
Rating
- G2: 4.8/5 ⭐ (1,445+ Reviews)
- Capterra: 4.9/5 ⭐ (96+ Reviews)
Pricing
- Has a free plan
- Paid plans start at $19 per user/month
2. ZoomInfo
ZoomInfo is a leading B2B data platform that enables businesses to connect with and close their most valuable prospects faster. Beyond just providing data, ZoomInfo offers a comprehensive operating system that integrates with CRM and marketing automation tools, delivering enriched data in real time.
This platform helps sales and marketing teams unite around a single source of truth and streamline outreach efforts. By leveraging AI-driven insights, automation, and lead enrichment, ZoomInfo empowers businesses to scale growth and enhance the quality of their prospect data.
Key Features and Benefits of ZoomInfo
- Comprehensive CRM Data Enrichment: Allows you to enrich your CRM and marketing automation platforms with real-time B2B data, ensuring that your data is always accurate and up-to-date.
- Advanced Data Management: Enables rules-based workflows for data standardization, deduplication, normalization, and segmentation.
- Multi-Vendor Data Integration: Supports large and niche data needs with a flexible, rules-based data enrichment strategy that integrates data from up to 60 vendors.
- Real-Time Data Integration: Seamlessly enriches data into any system or workflow in real-time using powerful APIs and Webhooks.
- AI-Driven Insights: Provides sales teams with AI-driven insights, allowing them to focus on the best accounts and close deals faster.
- Enhanced Productivity: Automates customer outreach and simplifies your tech stack, leading to increased overall productivity and reduced marketing spend.
Rating
- G2: 4.4/5 ⭐ (8,511+ Reviews)
- Capterra: 4.1/5 ⭐ (241+ Reviews)
Pricing
- This data enrichment tool offers custom pricing plans
3. Datanyze
Datanyze is a powerful B2B contact data tool designed to streamline the prospecting process for sales professionals. It offers accurate and affordable access to essential contact information, including email addresses and direct dial numbers, directly from LinkedIn profiles and company websites.
With its intuitive Google Chrome extension, Datanyze ensures that sales teams can quickly find and connect with their next customers, all while maintaining a high level of data accuracy and compliance.
Key Features and Benefits of Datanyze
- Real-Time Data Capture: Allows you to access contact and company data directly from LinkedIn and other prospecting sites using the Google Chrome extension, providing real-time insights where you need them most.
- Accurate B2B Contact Information: Guarantees high-quality, accurate contact data with a refund promise for any inaccuracies within their database.
- Bulk Prospecting: Enables you to search and connect with prospects at scale by capturing details for a bulk list of contacts directly on LinkedIn, saving time and increasing efficiency.
- Icebreakers for Outreach: Provides curated icebreakers from social media feeds, local news, and other sources to help you start meaningful conversations with prospects.
- Seamless Contact List Management: Allows you to tag contacts and companies, create segmented lists, and export them with a click, streamlining your contact management process.
Rating
- G2: 4.2/5 ⭐ (444+ Reviews)
- Capterra: 3.8/5 ⭐ (50+ Reviews)
Pricing
- Offers a free trial
- Paid plans start at $21 per user/month
4. UpLead
UpLead is a highly reliable B2B lead generation and data enrichment software that helps businesses connect with their ideal prospects. Known for its real-time verified data and high accuracy, UpLead offers a suite of tools to build targeted prospect lists, enrich contact data, and engage with ready-to-buy leads.
With over 155 million leads verified as you search, UpLead ensures that your sales pipeline is filled with qualified contacts — making it a cost-effective alternative to other leading sales platforms.
Key Features and Benefits of UpLead
- Real-Time Verified Data: Provides 95% data accuracy with leads verified as you search, ensuring you always connect with a real, qualified prospect.
- Comprehensive Data Enrichment: Allows you to append 50+ accurate data points to your lists of contacts, companies, and emails — transforming disjointed lists into actionable sales opportunities.
- Mobile Direct Dials: Offers mobile and direct dial phone numbers for prospects, which increases your chances of direct connection.
- Intent Data: Identifies and prioritizes prospects who are actively looking to purchase your solution, enabling you to engage with buyers before your competitors do.
- Bulk Lookup: Enables you to find and export 40+ data points for thousands of leads at once, streamlining the prospecting process and saving time.
- Zero-Waste Downloads: Only charges you for verified matches, giving you full control over how many records you want to enrich and download.
Rating
- G2: 4.7/5 ⭐ (766+ Reviews)
- Capterra: 4.6/5 ⭐ (76+ Reviews)
Pricing
- Offers a free trial
- Paid plans start at $99 per month
5. Lusha
Lusha is a leading sales intelligence platform that provides accurate B2B company and contact data to help businesses connect with the right decision-makers. It offers tools for prospecting, data enrichment, and CRM integration, ensuring that your sales and marketing efforts are always focused on the most promising leads.
With features like buyer intent data and job change alerts, Lusha helps you engage with prospects at the optimal time and enhances your sales pipeline with high-quality data.
Key Features and Benefits of Lusha
- Proactive CRM Enrichment: Automates the enrichment of your CRM with fresh contact and company data, ensuring that your database remains accurate and up-to-date.
- Buyer Intent Data: Identifies companies with a high likelihood to buy based on behavioral signals, allowing you to reach prospects when they are most ready to purchase.
- Job Change Alerts: Keeps you informed of your prospects' job changes, enabling you to explore new business opportunities with updated contact information.
- Advanced Search Filters: Provides robust filters to build precise contact lists, making it easy to find and connect with your ideal customers.
- Automated Workflows: Enables you to set up data enrichment workflows in seconds, eliminating data decay from your CRM and ensuring efficient lead management.
Rating
- G2: 4.3/5 ⭐ (1,467+ Reviews)
- Capterra: 4/5 ⭐ (365+ Reviews)
Pricing
- Has a free plan
- Paid plans start at $36 per month/user
6. Apollo.io
Apollo is an all-in-one sales platform that powers go-to-market strategies with the most accurate B2B data on over 275 million contacts and 73 million companies. It integrates lead generation, sales engagement, lead enrichment, and CRM enrichment into one seamless platform.
With its advanced data enrichment capabilities, Apollo ensures that your CRM is always up-to-date with the freshest, most accurate information — helping you maximize your sales potential.
Key Features and Benefits of Apollo.io
- Contact & Account Search: Enables you to find the right leads and companies with unparalleled data accuracy, ensuring you reach your target audience effectively.
- Data Enrichment & Cleanse: Automatically syncs and enriches your CRM with fresh, accurate data from its extensive B2B database, keeping your records up-to-date and reliable.
- Data Deduplication: Improves CRM data quality by eliminating duplicate contact records with easy-to-configure detection rules.
- API Enrichment: Allows you to search, update, and enrich contact and account data in any system using a powerful open API, which enhances your operational efficiency.
- Workflow Automation: Saves time and increases efficiency by automating tasks and processes related to lead management.
Rating
- G2: 4.8/5 ⭐ (7,148+ Reviews)
- Capterra: 4.6/5 ⭐ (345+ Reviews)
Pricing
- Has a free plan
- Paid plans start at $49 per user/month
7. CUFinder
CUFinder is a comprehensive B2B marketing intelligence platform that specializes in lead generation and data enrichment.
This powerful data enrichment software offers an extensive global database of companies and contacts — enabling businesses to enhance their marketing strategies with high-quality, accurate data.
Key Features and Benefits of CUFinder
- Global Data Enrichment: Enhances your CRM with up-to-date company and contact information, ensuring that your data is accurate and comprehensive.
- Comprehensive Lead Insights: Provides valuable insight into companies and contacts, including domain details, emails, social profiles, and more.
- Instant Data Retrieval: Offers lightning-fast access to data, allowing you to stay ahead of competitors by quickly obtaining the information you need.
- Seamless CRM Integration: Supports seamless integration with CRM systems through fast, reliable APIs — ensuring that your data flows smoothly across platforms.
- Versatile Search Capabilities: Includes a variety of search engines, such as Company Name to Domain, Email to Name, and LinkedIn to Contact Info — giving you multiple ways to find the data you need.
- Data Privacy and Compliance: Adheres to the highest standards of data privacy and is fully GDPR and CCPA compliant. This ensures your data practices are secure and ethical.
Rating
- G2: 4.8/5 ⭐ (931+ Reviews)
- Capterra: 4.9/5 ⭐ (76+ Reviews)
Pricing
- Has free plans for its Enrichment Engine, Lead Gen Engine, and Academic Engine
- Paid plans start at $34 per month
8. Demandbase
Demandbase is a leading go-to-market (GTM) platform that combines account intelligence with advanced B2B data to help businesses accelerate their revenue growth. The platform offers a suite of tools, including account-based marketing (ABM/ABX), sales intelligence, buying intent, predictive analytics, and more, all powered by AI.
Demandbase helps sales and marketing teams identify, engage, and convert their most valuable accounts — driving more predictable pipelines and faster growth.
Key Features and Benefits of Demandbase
- Account Intelligence: Combines your data with its AI-powered B2B data to provide actionable insights that reveal key details about your website activity, enabling personalized marketing and sales experiences.
- B2B Contact Data: Allows you to find and connect with all the decision-makers within your target accounts’ in-market buying teams, ensuring a comprehensive approach to account engagement.
- Intent Data: Uses intent data to trigger campaigns, personalize messaging, and identify accounts that are most likely to buy — helping you prioritize your efforts effectively.
- Technographics: Provides valuable insight into the hardware and software that your target accounts use, enabling you to tailor your approach based on their specific technological needs.
- Data Integrity: Ensures your CRM data is always up-to-date through automated cleansing, enrichment, and management — reducing friction in the buyer journey.
Rating
- G2: 4.3/5 ⭐ (1,593+ Reviews)
- Capterra: 4.4/5 ⭐ (17+ Reviews)
Pricing
- Offers custom pricing plans
9. Albacross
Albacross is a leading platform for capturing and leveraging website visitor intent data. It helps businesses uncover hidden demand and convert anonymous website traffic into high-value prospects.
By enriching every record with detailed insights, Albacross enables marketers and sales teams to drive revenue more efficiently. The platform is fully GDPR compliant, ensuring that all data practices adhere to strict privacy regulations.
Key Features and Benefits of Albacross
- Real-Time Buying Intent: Captures and reveals unseen buying intent from your website visitors, allowing you to convert deals faster.
- Real-Time Alerts: Provides instant notifications in your preferred platform (Slack, Microsoft Teams, email, CRM systems) when highly convertible accounts show interest in your products or services.
- Targeted LinkedIn Advertising: Fuels your ABM campaigns by creating precise advertising audiences based on in-market buyers — helping you reach the right decision-makers at the right stage in their buyer journey.
- Two-Way Integrations: Offers seamless integration with your existing marketing and sales tools, allowing you to leverage data-driven insights directly within your daily workflows.
Rating
- G2: 4.7/5 ⭐ (107+ Reviews)
- Capterra: 4.5/5 ⭐ (109+ Reviews)
Pricing
- Paid plans start at $89
10. Enricher.io
Enricher.io is a powerful data enrichment platform designed to transform incomplete data into comprehensive, actionable insights.
With access to over 1.2 billion profiles and 26 data attributes, Enricher.io allows businesses to turn any email or domain into a complete person or company profile.
Key Features and Benefits of Enricher.io
- Comprehensive Data Enrichment Process: Transforms any email or domain into a detailed profile with demographic, geographic, professional, and behavioral data. This provides a 360-degree view of your customers and prospects.
- Real-Time Data Enrichment: Offers real-time enrichment capabilities, ensuring that your CRM and marketing platforms are always filled with the most accurate and current data.
- Seamless Integration: Easily integrates with your existing CRM and data platforms, including Salesforce, HubSpot, and Airtable, allowing you to enrich and optimize your data without disrupting your workflows.
- AI-Powered Insights: Uses AI to deliver deep insights — helping you make smarter, data-driven decisions that drive growth and improve marketing and sales outcomes.
- Custom Data Enrichment Requests: Allows you to send custom data enrichment requests to obtain specific data attributes, ensuring your business gets exactly the information it needs.
Rating
- G2: 4.8/5 ⭐ (19+ Reviews)
- Capterra: 4.7/5 ⭐ (52+ Reviews)
Pricing
- Paid plans for this data enrichment tool start at $279 per month
Now that we've highlighted all the top tools you should try, let’s address some additional questions you might have about them.
5 FAQs About Data Enrichment Tools
Understanding how to maximize the benefits of data enrichment tools can often be tricky. Below, we answer a few frequently asked questions to help streamline your data enrichment efforts:
1. How Do You Choose a Reliable Data Enrichment Tool?
To pick a reliable B2C or B2B data enrichment tool, consider the following key factors:
- Business Goals: Ensure the tool’s features align with your specific business objectives and outcomes.
- Data Quality: Go for a tool that provides accurate and up-to-date information from a reputable data source.
- Integration Capabilities: Check if the tool integrates seamlessly with your existing CRM or marketing platforms.
- Scalability: Make sure the tool can handle your current data volume and future growth.
- Compliance: Ensure that the tool adheres to data privacy and regulatory standards.
- User Reviews: Look for positive feedback and testimonials from other users in your industry.
2. What Are the Best Practices for Using Data Enrichment Tools Effectively?
Here are some failsafe tips for using B2C and B2B data enrichment tools effectively:
- Start With Clean Data: Ensure your existing data is accurate and free of errors before you enrich it.
- Regular Updates: Schedule regular data enrichment sessions to keep your information updated.
- Monitor Data Quality: Continuously assess the quality and accuracy of your enriched data.
- Integrate With Systems: Integrate the data enrichment tool with CRM and marketing platforms for efficient workflows.
- Measure Success: Track key metrics to evaluate the impact of data enrichment on business outcomes.
- Train Users: Provide training to ensure team members understand how to use data enrichment tools effectively.
3. How Do Data Enrichment Tools Differ from Data Augmentation Tools?
Data enrichment and data augmentation tools serve different purposes, each enhancing data in unique ways:
- Data Enrichment Tools: These tools add new, relevant information to existing data sets. They are primarily used to enhance CRM records and customer profiles — offering sales and marketing strategies with more comprehensive insights.
- Data Augmentation Tools: Data augmentation tools create synthetic variations of data to increase diversity and volume. These tools are mainly used in training artificial intelligence and machine learning models to improve their robustness and accuracy.
4. What Is the Difference Between Data Enrichment, Data Appending, and Data Cleansing?
Data enrichment, data appending, and data cleansing are all crucial for maintaining high-quality datasets. However, each serves a distinct role in data management:
- Data Enrichment: Data enrichment involves adding new, relevant information to existing datasets to enhance their value and completeness. This process uses an external data source to provide additional information, such as industry, demographic data, or contact information.
- Data Appending: Data appending entails adding missing information to existing records by matching them with external databases. This process can take raw data and fill in gaps, such as missing emails or phone numbers, to complete customer profiles.
- Data Cleansing: CRM data cleansing focuses on correcting or removing inaccurate, incomplete, or duplicate data within a dataset to ensure accuracy and consistency. It involves processes like standardizing formats and fixing errors in raw data.
5. What Are the Types of Data to Use When Enriching Your CRM?
Here are the types of data you should use to make your CRM powerful and effective:
- Demographic Data: Demographic data includes age, gender, location, and income level. To perform demographic data enrichment, you can obtain data from third party data sources, social media platforms, Google Analytics, or by conducting surveys.
- Firmographic Data: Refers to company data, such as company size, industry, revenue, and location. You can get this data from business intelligence platforms, company websites, and industry databases.
- Technographic Data: Details about the technology stack and tools used by a company. You can acquire this data from technology tracking tools, software vendors, and specialized technographic data providers.
- Behavioral Data: Behavioral data encompasses customer interactions, purchase history, and preferences. You can gather this data from your website analytics tools (like Google Analytics) and CRM systems.
- Contact Data: Contact data consists of email addresses, phone numbers, and social media profiles. You can collect this data from contact enrichment services and lead generation tools.
- Intent Data: Intent data indicates a prospect’s readiness to purchase based on signals like content engagement and research activity. You can obtain this data from intent data providers, marketing automation tools, and third party data aggregators.
Drive Growth With a Robust Data Enrichment Tool Today!
As we’ve explored, data enrichment tools are the key to transforming simple data into actionable insights. With the right tool at your disposal, you can enhance your marketing campaigns, refine sales strategies, and make decisions that drive growth.
But then, what’s the best data enrichment tool that can help you unlock the full potential of your data?
The answer is Scratchpad, and here’s why:
- If you’re using an innovative CRM solution like Salesforce, you can easily integrate it with Scratchpad to streamline your sales tasks and enhance the data enrichment process.
- Scratchpad seamlessly syncs with Salesforce to provide insight into deal forecasts, rep performance, lead behaviors, and more.
Try Scratchpad for free today to witness how it can help you achieve your data enrichment goals!
